Media Buying & Planning
Social Media Marketing
We learn what customers want and how they behave/interact with your brand. To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix.
Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor.
Identify and create content offers and promotion strategies that will get your message out to a qualified audience.
Prove to leadership that the investments made are yielding incremental results toward your goals.